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 Syracuse.com | Big thing in Super Bowl ads: Our past Media Life Magazine By Diego Vasquez Last year the overwhelming theme for Super Bowl ads was humor. But this year advertisers were in a more somber mood. A number of ads struck a more serious tone, drawing on nostalgia to make their point. They harkened back to years past ... What Anheuser-Busch's Super Bowl Ads Means for the Brand SU advertising students talk about the best, worst Super Bowl ads Spuds, battling bottles and of course Clydsdales ... Budweiser's best Super ... |
 AdAge.com | How Did H&M Persuade Beckham to Star in Ads? By Asking AdAge.com Especially so, when you consider that the ad lacked a narrative or any humor, and was really nothing beyond glimpses of Beckham's tatted-up body donning a set of briefs from his new underwear line at H&M set to a decent song (the Animals' "Please Don't ... |
 Kansas City Star | The 2012 Super Bowl: The Year Advertisers Gave It All Away AdAge.com Flat Bud? Couch potatoes looking for the usual bursts of frat-boy humor from Anheuser-Busch InBev may have been disappointed this year. Two ads for Bud Light Platinum may as well have used copy from a J. Crew catalog. Another featuring the stately ... New, "substantive" Super Bowl commercials just like the mindless old ones Super Bowl ads battle for championship Are you ready for some FOOTBALL....Commercials? (The Good) |
VU grad and legendary pitchman JoBe Cerny talks advertising nwitimes.com ... and humor in two hours — all without saying a world. JoBe Cerny isn't surprised that people can be effectively drawn to the sounds of silence. He was doing the same decades before for one of the most successful advertising campaigns of the 1990s. |
 MLive.com | Younger, older viewers split on ads, but candy ranks high The Detroit News The commercial took the top spot among about 70 ads by depicting an animated brown M&M who is mistaken by partygoers for being naked. The commercial got nearly 1 million page views on YouTube and was praised on Twitter for its "dark humor. MSU professors evaluate Super Bowl commercials for 15th year Michigan State Rates Super Bowl XLVI Commercials |
Doritos Crashes the Super Bowl Once Again and So Does M&M's, According to Ace ... EON: Enhanced Online News (press release) The winners on the Ace Metrix list scored exceptionally well with consumers on criteria that is far beyond how likeable an ad is,” said Peter Daboll, CEO of Ace Metrix. “For example, the two top ads from M&M's and Doritos used humor to achieve high ... |
UI marketing students analyze Super Bowl ads Iowa City Press Citizen The students analyzed Super Bowl commercials, ranking them in categories like humor or effectiveness in getting people to buy the product. “The ads they pull out for this event are the best in the year,” said Kroona, a first-year marketing MBA student ... |
 Bleacher Report | Silvera-D'oh! Ford Challenges Claims In Chevy's Post-Apocalyptic Super Bowl Ad Mediaite Time will tell if this actually goes anywhere, but if Chevy's ad tells us anything, it's that even if the courts don't grant Ford any relief, it's not the end of the world. Ford obviously did not purchase the optional humor package. Ford protests GM Silverado Super Bowl ad Chevy Super Bowl Commercial: Chevy Scores Big with Latest Ads 2012 Chevrolet Volt Gets Pitched to Aliens in Super Bowl Ad |
 The Associated Press | Super Bowl ads battle for championship The Associated Press In fact, most settled on cliché plots with kids, celebs, sex and humor. "Advertisers this year are playing it very safe," said Tim Calkins, a professor of marketing at Northwestern University. "They're running spots that are clearly designed to appeal ... Which Super Bowl ads did you like best? Watch them and tell what you think Clint Eastwood in 'Super Bowl ads: Winners and losers (second half)' |
Super Bowl ads battle for championship Houma Courier In fact, most settled on cliché plots with kids, celebs, sex and humor. “Advertisers this year are playing it very safe,” said Tim Calkins, a professor of marketing at Northwestern University. “They're running spots that are clearly designed to appeal ... |
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